Broadridge Financial Solutions has integrated the Crypto.com exchange into its global NYFIX order routing network, a landmark move that allows institutional brokers and trading firms to route cryptocurrency orders using the standardized Financial Information eXchange (FIX) protocol. This marks NYFIX's first cryptocurrency trading connection in Asia, extending the network's capabilities beyond traditional assets like equities and derivatives into digital markets.
The integration enables over 2,200 buy-side and sell-side market participants already connected to the NYFIX network to send crypto orders directly to Crypto.com without building new, custom connectivity layers. This significantly reduces operational friction for traditional financial firms exploring digital assets, as they can now interact with crypto liquidity through familiar systems and workflows used for other asset classes.
George Rosenberger, Senior Vice President of Broadridge Trading & Connectivity Solutions, stated, "With Crypto.com, we are extending NYFIX’s robust connectivity into the digital asset space, enabling our clients to route orders with the same reliability and transparency they expect from all their trading activity." For Crypto.com, the deal is a strategic step to deepen its institutional footprint. Eric Anziani, Crypto.com’s President and COO, emphasized that working with Broadridge connects the exchange to "a trusted global network that has long served the world’s leading financial institutions."
This partnership follows Broadridge's 2022 integration of Coinbase Prime into NYFIX for U.S. clients and signals a broader industry shift. Analysts, including from Grayscale, predict 2026 will be defined by increased connectivity between blockchain-based finance and traditional infrastructure, facilitating greater institutional capital inflows. The integration provides participants with access to Crypto.com's liquidity, low-latency execution, and supports standardized workflows like order routing, drop-copy messaging, and FIX-based market data distribution.
