Data from crypto analytics platform CryptoQuant reveals a notable shift in XRP holdings on Binance, the world's largest cryptocurrency exchange. Over a 24-hour period ending Sunday, March 22, 2026, the XRP reserve on the exchange dropped to approximately $2.79 billion, retreating from a previous zone around 2.8 billion. This decline in exchange reserves typically signals that holders are moving their assets into private wallets for long-term holding, a key indicator of sustained buying interest and reduced selling pressure.
However, this apparent retail-driven demand is contrasted by a stark lack of institutional enthusiasm. A new report from 10x Research highlights a growing divide in capital flows. While institutional capital continues to favor assets like Solana (SOL) and Ethereum (ETH), interest in XRP remains tepid. This is evidenced by the performance of XRP Exchange-Traded Funds (ETFs), which have recently recorded their longest outflow streak since launch, seeing about a week of steady withdrawals. For the reported week, XRP ETFs saw only a modest $0.6 million in positive flows, compared to Solana's $20 million in net inflows and Ethereum's $60 million in outflows.
The report emphasizes that XRP's current growth is "largely driven by strong retail demand and expanding utility." On-chain data supports this, with blockchain analytics firm Santiment reporting a milestone for the XRP Ledger (XRPL): 5.66 million wallets now hold under 100 XRP, indicating a significant surge in small-scale, retail participation.
Despite the bullish on-chain and exchange flow signals, XRP's price action has failed to respond positively. At the time of reporting, XRP had fallen by 3.11% over the previous 24 hours, trading at approximately $1.39. This disconnect suggests that the strong retail demand has been insufficient to counteract broader market sentiment or the absence of institutional buying pressure.
