Japanese investment firm Metaplanet Inc. has achieved a significant milestone in its corporate Bitcoin strategy, announcing it now holds 40,177 BTC, making it the third-largest public holder of Bitcoin globally among publicly traded companies. The company revealed this position on April 2, 2026, placing it behind only MicroStrategy and Twenty One Capital in the corporate Bitcoin treasury rankings.
Metaplanet's aggressive accumulation continued in the first quarter of 2026, during which it purchased 5,075 BTC for approximately 63.6 billion yen (around $340 million). The average purchase price for this quarter was about 12.54 million yen per Bitcoin. The company's overall Bitcoin investment now totals roughly 623.3 billion yen ($4.2 billion equivalent), with an average acquisition cost of around 15.5 million yen per BTC.
CEO Simon Gerovich shared that the company's Bitcoin strategy has also generated a 2.8% Bitcoin yield year-to-date in 2026, demonstrating that its approach combines long-term holding with active income generation. In Q1 alone, Metaplanet's Bitcoin income business generated nearly 2.97 billion yen in revenue, utilizing financial instruments like Bitcoin options to support its accumulation while earning returns.
The firm has established Bitcoin as the core reserve asset of its treasury strategy, a departure from traditional corporate finance models. This positions Metaplanet as Asia's largest corporate Bitcoin holder, solidifying its leadership in the region's institutional adoption of digital assets.
Looking ahead, Metaplanet is pursuing an ambitious "555 Million Plan" with the goal of holding 100,000 BTC by the end of 2026. If achieved, this would significantly elevate its standing among global corporate Bitcoin treasuries and potentially move it higher in the rankings. The company's strategy reflects a long-term conviction in Bitcoin's value proposition as a treasury asset rather than short-term speculation, with purchases made across various price levels.
