On April 12, 2026, business intelligence firm MicroStrategy disclosed a massive $1 billion Bitcoin purchase, acquiring 13,927 BTC at an average price of $71,902 per coin. This acquisition, funded through the sale of 10.03 million shares of its Variable Rate Series A Stretch preferred stock, increased the company's total Bitcoin holdings to 780,897 BTC.
The company's total investment in Bitcoin now stands at approximately $59.02 billion, with a blended average cost of $75,577 per BTC. At the time of the announcement, Bitcoin's price was around $70,858, meaning the latest tranche was underwater by about $1,044 per coin, and the entire portfolio was facing an unrealized loss of roughly $4,700 per coin. MicroStrategy reported its year-to-date Bitcoin yield had risen to 5.6% following the purchase.
The buy occurred on a day when Bitcoin's price shed over $3,000, breaking back below its 50-period simple moving average (SMA), which was at $71,710 and curling downward. This level now represents a key resistance point MicroStrategy needs to reclaim for its latest purchase to break even. The Relative Strength Index (RSI) had bottomed near 28 on April 12, indicating oversold conditions, and had recovered to 42.43 by the time of the announcement.
MicroStrategy's purchase followed a one-week pause in its aggressive accumulation program. The prior week, the company had acquired 4,871 BTC for approximately $330 million. Company executive chairman Michael Saylor had hinted at a larger deal on social media prior to the announcement, posting "think ₿igger." Saylor later commented that MicroStrategy's Bitcoin breakeven annual run rate is just above 2%, adding, "If Bitcoin grows faster over time, we can cover dividends indefinitely" and potentially avoid issuing new MSTR shares.
The company retains significant funding capacity for future purchases, with $21.64 billion still available under its current at-the-market issuance program and fresh $21 billion offerings announced in March 2026 for Stretch preferred and Class A common stock.
