Bitget Wallet, a leading everyday finance app, has launched a multi-phase initiative called PayFi Odyssey to drive the adoption of stablecoins and digital assets in daily transactions. The program targets users across Asia, Africa, and Latin America—regions experiencing rapid crypto adoption, especially for mobile-first and peer-to-peer payments.
The PayFi Odyssey initiative, running gradually through July, includes a $300,000 incentive program designed to reward sustained payment activity. Users can earn rewards by using crypto cards for purchases, scanning QR payment codes, and performing on-chain transfers. Rewards are distributed based on overall engagement and activity during the campaign.
The program also features a "Crypto Survival Plan," which documents how users integrate crypto into everyday financial behavior, including payments, transfers, and savings.
This rollout builds on Bitget Wallet's earlier integration with the Stellar Development Foundation ecosystem. Within Bitget Wallet's Onchain Payments Matrix, Stellar serves as a settlement network, connecting various blockchains, payment systems, and banking infrastructure into a unified stablecoin settlement layer. Stellar's low-cost, high-speed transaction capabilities make it particularly suited for frequent, small-value payments.
Stablecoin transaction volume reached approximately $35 trillion in 2025, yet only about 1% was directly tied to payments for goods or services, according to industry data. Most volume remains concentrated in trading and large capital movements. Bitget Wallet's COO, Alvin Kan, noted, "Stablecoin activity has scaled rapidly, but much of it remains concentrated in large-value transfers rather than daily transactions."
The expansion reflects a broader industry trend as crypto companies compete to move stablecoins beyond trading and into mainstream payment use cases such as merchant payments, remittances, and cross-border transfers.
