On June 4, 2026, Bybit, the world’s second-largest cryptocurrency exchange by trading volume, announced two significant initiatives aimed at strengthening its ecosystem and bridging traditional and digital finance. The first is the launch of a P2P Verified Advertiser Growth Program, while the second is a landmark integration with Western Union’s USDPT stablecoin.
P2P Verified Advertiser Growth Program
Bybit introduced a long-term initiative to support new and upgrading merchants on its peer-to-peer marketplace. The program offers bi-weekly rewards of 100, 200, or 400 USDT to eligible participants who work toward achieving and maintaining the Verified Advertiser Plus (VA+) status. Open globally (except the Middle East and South Asia), it targets new Verified Advertisers, merchants upgrading from General Advertiser, and those with VA+ status on other exchanges. Applicants must not have previously succeeded in a VA application on Bybit and are selected manually. During each two-week cycle, participants must maintain VA+ status, keep at least two active ads (one selling USDT), and ensure ads are active for at least 50 hours weekly (six hours daily on weekdays). Merchants can join a maximum of two rounds, with rewards distributed via Bybit Rewards Hub. The program underscores Bybit’s commitment to fostering a trusted P2P trading environment.
Western Union USDPT Stablecoin Integration
In a separate announcement, Bybit became the first major cryptocurrency exchange to integrate Western Union’s USDPT stablecoin. USDPT is a US dollar-denominated stablecoin issued by Anchorage Digital Bank, N.A., on the Solana blockchain. Redeemable 1:1 for dollars and fully backed by reserves, it is designed for real-world payments with Western Union’s compliance and distribution infrastructure. The integration enables on- and off-ramp channels for USDPT in selected Latin American markets, allowing users to buy and sell the stablecoin directly on Bybit using local fiat currencies. This collaboration aims to streamline remittances and settlements, reducing transfer times from days to minutes and lowering costs for senders. Western Union’s Head of Digital Assets, Malcolm Clarke, emphasized that the move extends their network into the digital asset ecosystem, while Bybit executives highlighted the milestone as a real-world crypto adoption step that solves genuine financial needs.
