Strategy Inc. (formerly MicroStrategy) disclosed the sale of 3,588 Bitcoin for approximately $216 million, marking the first major liquidation under its new Digital Credit Capital Framework. The move trimmed the company’s massive Bitcoin treasury to 843,775 BTC, acquired at an average price of about $74,476 per coin.
The sale was executed in two batches: 1,363 BTC for $80.8 million between June 29–30, and another 2,225 BTC for $135.2 million between July 1–5. Alongside the disposition, Strategy reported a sharp quarterly loss on its digital assets, underscoring the volatility that has accompanied its pioneering corporate Bitcoin strategy.
Proceeds from the sale were used to fund preferred stock distributions and to bolster the company’s US dollar reserve, which stood at approximately $2.6 billion as of July 5. The company also announced the launch of a BTC Monetization Program, which authorizes up to $1.3 billion in additional Bitcoin sales for reserve management, dividend payments, and share repurchases. This signals a shift toward more active treasury management rather than the pure accumulation phase that defined MicroStrategy’s early approach.
Strategy remains the largest corporate holder of Bitcoin by a wide margin, and its shares continue to act as a leveraged proxy for the cryptocurrency. The latest sale, while modest relative to its total position, highlights the delicate balance the company must strike between capital management and its long-term Bitcoin conviction. Market observers are closely watching how the newly introduced framework will influence both Bitcoin’s spot price and Strategy’s stock performance going forward.
