Cryptocurrency exchange KuCoin has signed an official partnership with UAE Team Emirates – XRG, one of professional cycling’s most successful squads. The collaboration will be launched publicly during the 2026 Tour de France, where KuCoin branding will appear prominently on the team’s buses, support vehicles, and fleet cars throughout the three-week race.
Under the agreement, KuCoin becomes the team’s exclusive partner across the cryptocurrency exchange, blockchain trading platform, and crypto wallet service categories. The deal unites two organizations that emphasize performance, precision, and long-term execution—values that KuCoin says mirror the teamwork, discipline, and trust required in professional cycling.
“We are incredibly proud to partner with UAE Team Emirates – XRG and launch this collaboration on cycling’s grandest stage,” said BC Wong, CEO of KuCoin. “World-class achievements are never solitary; they require a dedicated team moving in unison toward a shared vision. These are the very values that have fueled KuCoin’s growth, and we look forward to empowering the team as they chase victory at the Tour de France.”
UAE Team Emirates – XRG features multiple Tour de France champion Tadej Pogačar and has consistently delivered top results through meticulous preparation. This sponsorship expands KuCoin’s sports portfolio and marks another step in its global brand-building strategy. Additional initiatives involving the team and Pogačar are expected later this season.
