Binance has significantly expanded its tokenized equity product line, adding 10 new equity tokens to its spot market with USDT trading pairs effective July 29 at 3 PM. The new listings include major technology and finance names: Apple (AAPLB), Applied Materials (AMATB), Amazon (AMZNB), Bloom Energy (BEB), Dell (DELLB), Fluence Energy (FLNCB), Goldman Sachs (GSB), and PayPal (PYPLB). The exchange also introduced tokenized versions of the VanEck Semiconductor ETF (SMHB) and the Direxion Semiconductor Bear 3X ETF (SOXSB), broadening access to the semiconductor sector.
This move reinforces Binance’s push into on-chain traditional assets. Simultaneously, on-chain data from Dune Analytics reveals that Binance’s stock investment platform, bStocks, has overtaken its rival xStocks in assets under management. bStocks now holds approximately $599 million in AUM, narrowly surpassing xStocks at $589 million—a $10 million gap that signals a shift in user preference. bStocks allows fractional ownership of stocks via tokenized representations on Binance, benefiting from the exchange’s massive user base and liquidity.
The combined developments highlight the growing demand for bridging equities with blockchain technology. While these products offer 24/7 trading, fractional ownership, and direct crypto integration, they remain in a regulatory gray area in many jurisdictions. Binance’s expanded listings and bStocks’ market leadership underscore the platform's ambition to dominate this emerging segment.
