ChangeNOW has appointed Martin Masser, a former executive at the TON Foundation, as its new Director of Strategic Partnerships. The announcement, made on August 5, 2026, marks a significant step in ChangeNOW's evolution from a standalone instant exchange into a comprehensive crypto super app.
Masser brings a diverse background spanning traditional banking, Web2, and Web3, with recent senior growth and business development roles within the TON ecosystem. At ChangeNOW, he will spearhead relationships with blockchain networks, wallets, fintech companies, payment providers, and other infrastructure partners. His primary focus will be on identifying collaborations that simplify the user experience and embed critical services directly into the ChangeNOW platform.
The hire coincides with ChangeNOW's strategic shift toward an integrated product where users can buy, store, swap, trade, send, receive, and grow digital assets without switching between multiple platforms. “Martin brings a rare mix of commercial relationships, product and media understanding,” said Pauline Shangett, Chief Strategy Officer at ChangeNOW. “He knows what the technology can do, what the business needs and how to make the market pay attention.”
Masser himself outlined a partnership-driven vision: “The best partnerships create access, adoption and attention. My focus is to build relationships that make the product stronger, simpler and more useful, and then help the market understand why they matter.” He expressed openness to collaborating with wallets, networks, payment systems, stablecoin projects, fintech infrastructure, and consumer crypto or Web3 products.
Founded in 2017, ChangeNOW has grown from a fast, limitless instant exchange into a trusted platform serving millions of clients worldwide. The super app strategy aims to handle complexity behind the scenes, offering a seamless interface for both consumers and businesses, including tools for crypto payments, stablecoin settlement, asset management, and Web3 integrations.
