Michael Saylor, the outspoken Bitcoin advocate and founder of Strategy (formerly MicroStrategy), has once again sparked discussion about the flagship cryptocurrency by sharing a fresh piece of investment advice. In a recent social media post, Saylor introduced his followers to what he calls the "Bernard Arnault test" — a mental framework named after the CEO of LVMH, one of the world’s wealthiest individuals.
The test, as Saylor explained, is designed to help wealthy investors decide which assets to buy when faced with a dilemma. It posits that an asset should still be considered desirable and in demand many years into the future. According to Saylor, Bitcoin perfectly fits this criterion. “Bitcoin passes the Bernard Arnault test,” he asserted, emphasizing that the cryptocurrency’s inherent scarcity and long-term value proposition make it a suitable store of wealth for those thinking like billionaires.
Saylor extended his longstanding "Buy Bitcoin" theory, advising that investors should not only ask whether an asset can make them richer, but also whether there will be a strong market of buyers willing to acquire it from them years later. This philosophy underpins Strategy’s relentless accumulation of Bitcoin, regardless of market conditions. The company remains the world’s largest corporate holder of Bitcoin, and Saylor continues to recommend the asset as a preferred long-term investment, citing its price potential and limited supply.
The comments come amid renewed buzz around Bitcoin’s recent breakout, with the asset recently experiencing its biggest jump in three years and burning short positions as it geared up to test the $80,000 level. Saylor’s message reinforces his unwavering conviction in Bitcoin’s future, encouraging both high-net-worth individuals and everyday investors to adopt a long-term perspective.
