Smarter Web Company (SWC), a London-listed web services and technology firm, has expanded its Bitcoin treasury with the purchase of 35 BTC for approximately $2.7 million, according to corporate updates published on September 2, 2026.
The acquisition brings SWC’s total holdings to 2,747 BTC, ranking it 29th among major publicly listed companies by Bitcoin holdings, based on data from Bitcoin Treasuries. The company first began accumulating Bitcoin in 2020 and has since pursued a measured dollar-cost averaging strategy, buying in regular increments rather than making large lump-sum purchases.
At the time of writing, Bitcoin was trading around $67,000 per coin, though SWC has not disclosed the exact price paid for the latest batch. The move reflects a broader trend of publicly traded firms diversifying balance sheets with digital assets, with SWC joining well-known corporate holders such as MicroStrategy and Tesla, albeit with smaller overall holdings.
Analysts note that continued corporate accumulation may signal confidence in Bitcoin’s long-term trajectory, but also carries risks, including Bitcoin’s volatility and regulatory scrutiny. For shareholders, the treasury strategy means monitoring both the company’s operational performance and the value of its cryptocurrency reserves.
