Bybit Rolls Out Dual USDT Rewards Campaigns to Boost Crypto Onboarding and Engagement

25 minute ago 2 sources positive

Key takeaways:

  • Bybit's low-threshold fiat incentives signal intensifying exchange competition for retail liquidity, not organic demand.
  • Gamified zero-deposit campaigns may lift BTC and ETH volume but risk low-quality, mercenary users.
  • Watch retention and withdrawal data after March 2027; incentives alone rarely sustain structural USDT inflows.

Bybit has announced two promotional campaigns aimed at accelerating user onboarding and engagement: the relaunched Fiat-to-Crypto Frenzy and ByPick Season 2. The Fiat-to-Crypto Frenzy runs from November 5, 2026 to March 30, 2027, offering a weekly prize pool of 80,000 USDT with a participation threshold as low as 20 USDT. New users can complete three tasks through the Bybit Rewards Hub: register and complete identity verification, make a first-time deposit of at least 20 USDT via Bybit P2P, Fiat Deposit, or One-Click Buy, and accumulate at least 100 USDT in combined Spot and Derivatives trading volume. Each completed task generates Lucky Draw tickets, giving participants multiple chances to win weekly rewards.

Bybit's fiat-to-crypto experience supports over 65 fiat currencies through three channels and provides access to more than 300 digital assets, including BTC, ETH, USDT, and popular altcoins. The platform emphasizes deep liquidity, real-time order matching, and a payment rail designed for speed and reliability across dozens of currencies. ByPick Season 2, launched on November 13, 2026 and running until December 11, 2026, is a free-to-play, points-based game in the Bybit App. It expands event categories beyond crypto, sports, and esports to include a wider range of finance events. The campaign features a dual-leaderboard format with a 70,000 USDT season leaderboard for the top 3,000 participants and weekly leaderboards offering 7,500 USDT per available period.

Participants in ByPick Season 2 receive 200 free Campaign Points as a starter bonus with no deposit or trade required. They can earn additional points through correct picks, daily check-ins, campaign milestones, trading tasks, referrals, and a Points Top-Up Station that refills balances below 200 CP once per day. Campaign Points have no monetary value and cannot be withdrawn or transferred. Both initiatives highlight Bybit's strategy to simplify the crypto onboarding journey and gamify user engagement, backed by the platform's claimed base of more than 80 million users worldwide.

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