XOCIETY, a gaming platform powered by the Sui (SUI) blockchain, has announced a partnership with German sportswear brand Adidas. This collaboration will bring exclusive ALTS by Adidas NFT content—avatar-focused digital collectibles—to the XOCIETY gaming environment. The platform, which has backing from major investors and features a role-play progression shooter, aims to enhance digital identity and interaction within the gaming sector by leveraging Sui’s capabilities. The partnership indicates a shared vision focused on creativity, digital identity, and on-chain permanence in immersive worlds. Although specific integration details are yet to be revealed, the move is hailed as a significant statement for Web3 gaming and culture convergence, according to posts from both Sui and XOCIETY teams.
ALTS by Adidas, the NFT collection launched in March 2023, comprises 20,066 unique avatars and further cements Adidas’ involvement in the crypto sector. XOCIETY utilizes Sui’s NFT functionality, enabling players to own and transfer in-game items and avatars securely on-chain. The announcement comes amid a period of strong growth for Sui, which reached $2 billion in TVL by January 2025, partly fueled by gaming and DeFi innovations and integrations with projects like Babylon Labs and Lombard Protocol.
