Reddit is reportedly exploring the adoption of Worldcoin's ORB technology for biometric user verification to combat fake accounts and meet emerging digital ID regulations. The Worldcoin ORB uses iris scanning to verify users' humanity without revealing their identities, creating a decentralized, privacy-focused verification system. Reddit's potential integration would support its ongoing efforts to prevent bot-driven content and impersonation on its platform.
The technology is developed by Tools for Humanity, a team behind Worldcoin, co-founded by OpenAI CEO Sam Altman. It scans a user's iris to generate a unique code stored securely and anonymously. This code acts as digital ID and can also verify age, aligning with stricter regulatory requirements that Reddit faces.
The rumors of this collaboration caused Worldcoin's (WLD) token price to surge around 5% before settling near $0.89 with elevated trading volumes, suggesting strong market anticipation. While no formal confirmation has been made by Reddit or Tools for Humanity, discussions indicate the company aims to leverage third-party solutions to handle identity and age verification without managing sensitive personal data internally.
Worldcoin has made significant progress since its 2023 launch, boasting over 28 million World App users, with 13.1 million uniquely verified humans. The project's innovative biometric verification could provide Reddit with scalable, non-invasive tools to filter real users from automated ones, addressing challenges posed by AI-generated content and bots.
If Reddit finalizes the integration, it would mark a significant milestone for decentralized identity verification on social media, potentially accelerating Worldcoin's adoption and validating the World ID ecosystem.