Robinhood (HOOD) has partnered with Kalshi, a CFTC-regulated blockchain-based prediction market, to launch NFL and college football prediction markets for its users. The new service, available through Robinhood's Prediction Markets Hub, will allow customers across the U.S. to trade on outcomes of professional regular-season matchups and games involving Power Four college conferences and independents.
The platform positions this as a regulated alternative to traditional sports betting, with trades executed on Kalshi's federally regulated exchange and treated as commodities rather than wagers. Unlike sportsbooks where the firm sets a line, these event contracts leverage financial market structure where buyers and sellers interact to set prices.
This move follows Robinhood's earlier stumble in February 2025 when it paused plans for Super Bowl trading after CFTC concerns. The company has carefully avoided directly naming the NFL or NCAA, stressing that its prediction markets are not endorsed by any sports leagues or governing bodies.
Kalshi operates under the FinP2P protocol and has expanded payment options to include Solana (SOL), Bitcoin, USDC, and Worldcoin (WLD). The CFTC recently moved to dismiss an appeal challenging Kalshi's operations, which the firm hailed as validation for event contracts.
Robinhood's JB Mackenzie, VP and GM of futures and international, stated: "Football is far and away the most popular sport in America. Adding pro and college football to our prediction markets hub is a natural next step as we build Robinhood into a one-stop shop for trading."
