PENGU, the native token of the Pudgy Penguins NFT ecosystem, surged by 12% to $0.0377 on September 18, 2025, following its prominent feature in Bullish's Q2 earnings report. The publicly traded digital asset exchange, valued at $5.4 billion, highlighted Pudgy Penguins as the "mascot of crypto" and detailed its growing brand success, including Walmart toy sales and the launch of the mobile game Pudgy Party.
The report specifically noted the widespread adoption of Pudgy Penguins profile pictures by major crypto entities like Solana, VanEck, Bitwise, Tom Lee, Mike Novogratz, and Coinbase. This institutional visibility provided a significant credibility boost, attracting investor interest.
Concurrently, Pudgy Penguins NFT sales surged by 140% in 24 hours, with buyer and seller counts increasing by 71% and 128%, respectively. The Ethereum NFT floor price remained relatively flat at 10.49 ETH ($47,900) but saw trading volume spike by 152%.
Prediction markets on Myriad reflect growing optimism, with a 67% chance (up from 57% earlier in the week) that PENGU will rise an additional 34% to $0.05. However, predictors assign only an 8.4% chance of a PENGU ETF approval before October, down from 44.7% in late July.