Fight Fight Fight LLC, the company behind Donald Trump's official memecoin, is reportedly aiming to raise between $200 million and $1 billion to establish a digital asset treasury (DAT). This initiative, led by Trump ally Bill Zanker, focuses on accumulating large quantities of the TRUMP memecoin to stabilize its value and expand its reach in the cryptocurrency ecosystem.
The TRUMP token, which launched on the Solana blockchain, peaked at $44 in January 2025 but has since declined to approximately $7.6 to $8, with a market capitalization of around $1.5 billion and a fully diluted valuation of $7.6 billion. The fundraising effort is still in early stages and may not materialize, but if successful, it would create a treasury dedicated to holding Trump-linked tokens, potentially reducing volatility and increasing institutional backing.
Bill Zanker has previously organized events to maintain the token's visibility, including a high-profile dinner in May 2025 with top holders. However, earlier plans for a Trump-branded wallet were shelved due to disputes with World Liberty Financial, another Trump-associated venture. Notably, Alt5 Sigma, a Nasdaq-listed firm, already holds $1.3 billion in WLFI tokens, highlighting competition in the Trump crypto space. This move aligns with the Trump family's broader crypto ambitions, which include ventures into Bitcoin mining and ETFs, though it has sparked debates over potential conflicts of interest.