Webus International, a Nasdaq-listed and XRP-focused treasury company, has announced plans to launch a tokenized travel-reward exchange platform powered by the XRP stablecoin system. This initiative targets the global loyalty market, which is valued at over $20 billion, with an estimated $100 billion in unredeemed points annually due to fragmented and inefficient systems.
According to Hatem Kemali, co-founder of digital-rewards platform Resal, loyalty points are often trapped in systems that are hard to track, combine, or spend. Webus's platform will enable real-time exchange and redemption of points across airlines, hotels, and mobility networks, using XRP-based stablecoin payments for settlement. This replaces traditional opaque accounting ledgers with blockchain technology, allowing instant conversion without currency risk or manual reconciliation.
Nan Zheng, CEO of Webus, stated, "By integrating XRP stablecoin settlement, we aim to bring real-time, low-cost, and transparent value conversion to the travel rewards ecosystem." The XRP Ledger (XRPL) is expected to play a central role, potentially utilizing Ripple's RLUSD stablecoin as a bridge asset to facilitate cross-border settlements through RippleNet's existing corridors, moving value in seconds instead of days.
The platform is set to roll out in phases, with pilot programs underway in Asia and North America, and is subject to regulatory approval. Webus has filed with the SEC to establish this XRP-powered reward system, underscoring its commitment to institutional adoption. This development aligns with broader XRP trends, including $11.5 billion in XRP treasuries and recent CME Group micro futures launches, enhancing XRP's utility beyond trading into real-world applications.
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