Binance has integrated Bubblemaps, a Paris-based on-chain analytics platform, directly into its Web3 Wallet, providing millions of users with real-time visual insights into blockchain data. This feature allows traders to view token distributions, wallet clusters, and detect potential insider activity or manipulation before interacting with assets, aiming to improve risk assessment and market transparency.
The integration, announced on October 29, 2025, enables Binance Web3 Wallet users to access Bubblemaps' interactive graphics, where wallets appear as bubbles and transactions as links. This helps identify concentrated ownership, coordinated behavior, and suspicious patterns that could indicate market manipulation. Winson Liu, lead of Binance Wallet, stated, "As more traders and activity move on-chain, the need for accessible, transparent blockchain data continues to grow. Integrating Bubblemaps is part of our effort to give users clear insights and help them make better-informed trading decisions."
Bubblemaps, which transforms raw blockchain data into intuitive visual networks, has previously uncovered issues like the $30 million movement in the MELANIA token, highlighting its role in combating insider trading. Nicolas Vaiman, CEO of Bubblemaps, emphasized, "This integration marks an important step in our mission to make blockchain transparency accessible to everyone. Bringing our tools inside Binance highlights the growing role of visual intelligence in on-chain decision-making."
The partnership builds on earlier collaborations, including Bubblemaps' $BMT token airdrop and spot listing on Binance, and extends into product integration. It reflects a broader industry trend toward user-side transparency, as exchanges race to provide stronger on-chain visibility amid growing demand from retail and institutional traders.
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