KuCoin, a leading global cryptocurrency exchange, announced on November 21, 2025, that its payment service, KuCoin Pay, has officially integrated with Pix, Brazil's instant payment system. This move empowers millions of Brazilians to seamlessly convert and spend over 50 cryptocurrencies, including KCS, USDT, USDC, and BTC, at any merchant accepting Pix QR codes.
The integration streamlines instant crypto-to-BRL conversions, allowing users to transfer funds directly from their KuCoin accounts to any Brazilian bank or pay merchants via Pix. Leveraging Pix's widespread adoption—with over 175 million users—it offers multi-functional wallet management for both crypto and fiat within the KuCoin app, all underpinned by secure, regulatory-compliant infrastructure that aligns with Brazil's KYC standards.
Brazil's crypto adoption is robust, reaching approximately 26 million users, or 12% of the population, making it a premier market in Latin America. Raymond Ngai, KuCoin Pay Lead, emphasized, "By integrating with Pix, we are unlocking a new economic layer for Brazil’s digitally savvy population. This embodies our commitment to enhance crypto accessibility for all." The initiative aims to foster greater financial inclusion and make digital assets practical for daily needs with ease, security, and efficiency.
