In a revealing interview with Cointelegraph Magazine, VeChain founder and CEO Sunny Lu shared how an early Bitcoin scam during his World of Warcraft gaming days shaped his commitment to blockchain transparency. Lu lost Bitcoin in an in-game trade, which later inspired his focus on building trust through technology.
Before founding VeChain, Lu worked as an executive at Louis Vuitton China, transitioning from fashion to blockchain to create a platform ensuring authenticity and traceability. VeChain now powers supply chain solutions in logistics, sustainability, and luxury goods, with partnerships enhancing efficiency for global companies.
Looking ahead to 2026, Lu emphasized in a Crowdfund Insider discussion that real-world blockchain application development is a top priority. Key objectives include expanding sustainability-focused apps like VeBetter.com, MugShot, and GreenCart, which reward users for eco-friendly actions. The platform has over 5.5 million users across 114+ countries and a staking platform with $137 million in Total Value Locked (TVL).
Partnerships with major entities like UFC and 4Ocean are central to driving adoption, aiming to make blockchain a tool for measurable climate action. Lu highlighted the challenges of scaling an altcoin, noting persistence and utility focus as essential lessons from VeChain's growth in supply chain use cases.
