Binance has launched its exclusive Binance Prestige service, targeting ultra-high-net-worth (UHNW) investors with cryptocurrency holdings exceeding $10 million. This bespoke offering, announced in late November 2025, builds on the exchange's existing wealth-management ecosystem, which includes the Binance Wealth platform debuted in October 2024.
The service adopts a white-glove model, providing clients with direct access to dedicated relationship managers and personalized guidance. Key features include fiat currency channels, structured crypto investment products, capital financing solutions, secure asset custody, and detailed reporting for advanced decision-making. Prestige is designed for family offices, private funds, and individual investors meeting the asset threshold, offering concierge-style onboarding and tailored portfolio management.
Binance Prestige sits above the Binance Wealth tier, which serves high-net-worth individuals and professional wealth managers primarily in Asia and Latin America, with restrictions in regions like the United States. The launch underscores Binance's ambition to capture the full spectrum of affluent crypto users, enhancing its institutional-grade client support as the digital asset sector matures.
