The Audi Revolut Formula 1 team has announced a strategic, multi-year partnership with the digital assets platform Nexo, naming it the team's first official digital asset partner. The four-year sponsorship deal, valued in the tens of millions of dollars, grants Nexo category exclusivity and will feature its branding on the team's car livery, driver helmets, and pit crew uniforms.
The partnership is timed with Audi's high-profile entry into Formula 1 in 2026, aiming to leverage the sport's global reach and affluent audience. According to the announcement, the collaboration is built around shared values of innovation, disciplined execution, and performance. Planned initiatives include co-created content, educational campaigns, and exclusive fan experiences.
Stefano Battiston, Chief Commercial Officer of the Audi Revolut F1 Team, stated, "We are proud to welcome Nexo as our official digital asset partner at a moment of strong growth for both organisations. The partnership reflects a shared ambition to scale with discipline and innovation." Nexo's co-founder, Antoni Trenchev, emphasized that the deal signals the company's focus on building "instant, self-directed, and always-on" digital finance tools.
This move is part of a broader trend of crypto firms pursuing sustained brand visibility through elite sports sponsorships. Nexo, which manages over $11 billion in assets, recently expanded into tennis with a sponsorship of the Australian Open. The deal reflects a shift in crypto marketing from short-term campaigns to long-term, integrated brand strategies, as seen with other F1 sponsorships involving Coinbase, Kraken, and Bybit.
