NEXT INNOVATIONS TECHNOLOGY L.L.C. (NEXST), a next-generation Web3 entertainment platform, has announced a strategic partnership with award-winning K-Pop group KISS OF LIFE, winner of the 2025 Asia Artist Awards "Best Musician Group." The group will join NEXST VR LIVE as the platform's second official collaboration artist, following Korean girl group UNIS, which was announced in July 2025.
NEXST VR LIVE is the immersive VR concert service within the NEXST ecosystem, which is supported by the platform's native $NXT token. The partnership aims to bring large-scale global fandoms on-chain by embedding digital ownership, decentralized access, and immersive technology into entertainment experiences. NEXST is designed as a bridge for mainstream Web2 audiences to enter Web3 through intuitive entry points like globally recognized artists and VR content, without requiring prior cryptocurrency knowledge.
KISS OF LIFE, a multinational girl group with approximately 9 million followers across global social platforms, is known for its distinctive artistry and strong influence on global youth culture. The group recently completed a successful Japanese debut in November and a sold-out Japan tour in December 2025. Through this collaboration, KISS OF LIFE's performances will be integrated into NEXST's immersive VR environments, allowing fans to share a virtual space with the artists and engage in interactive experiences beyond traditional "watch-only" concert formats.
NEXST's core mission is to blend AI, VR, and Web3 technologies to rebuild entertainment, making music, live shows, and fan communities more immersive and rewarding. The platform introduces Web3-native value propositions such as digital asset ownership and cryptocurrency-based purchases of VR content while maintaining a seamless user experience. The company is actively expanding collaborations with more global and K-pop artists as well as premium IP to create a new paradigm for fan engagement and co-creation.
For information on the NEXST token ($NXT), its upcoming Token Generation Event (TGE), and latest updates, users are directed to NEXST's official channels.
