The Milk Mocha project, leveraging its globally recognized brand of illustrated bear characters, is conducting a structured 40-stage presale for its $HUGS token that has already delivered significant paper gains for early participants. As of mid-January 2026, the presale has advanced to Stage 11, with the token priced at $0.0008092. Investors who entered at Stage 1, when the price was $0.0002, have already seen a 4x increase in the value of their position before the token has even been listed on public exchanges.
The presale employs a unique gamified supply control mechanism. Each stage lasts for one week or until all allocated tokens are sold, after which the price increases for the next stage. Crucially, all unsold tokens from each stage are permanently burned, creating a deflationary effect that progressively reduces the total supply. The project has raised over $276,000 to date through this model.
$HUGS is designed as a utility token within an expanding digital ecosystem. Its planned use cases include powering NFT collectibles, play-to-earn mini-games, granting DAO voting rights, and enabling purchases of exclusive merchandise. Holders can also stake their tokens for an advertised 50% APY. The project is actively engaging its community with themed campaigns around upcoming holidays like Valentine's Day.
The article positions $HUGS against the broader market context, noting the total cryptocurrency market capitalization stands at approximately $3.14 trillion. It briefly mentions other active projects like Solana (SOL), which is trading around $143 and has seen significant institutional investment into its ETFs, and Shiba Inu (SHIB), which continues network upgrades and token burn events. However, the core focus remains on the mechanics and early performance of the $HUGS presale, which the sponsored content suggests could be "the best crypto buy of 2026" for those who act early, citing the potential for a $100 Stage 1 investment to be worth over $23,000 based on the projected Stage 40 price.