Tron Inc., the corporate entity associated with the Tron blockchain, has significantly increased its holdings of its native TRX token. The company purchased 179,408 TRX tokens at an average price of $0.28, raising its total treasury holdings to over 680.7 million tokens, valued at approximately $540 million.
This acquisition is part of a consistent buying pattern observed in early February 2026. On February 7, the company bought 184,226 TRX at $0.27, followed by another purchase of 181,085 TRX at $0.28 on February 8. Tron Inc. has stated its strategy is focused on building long-term shareholder value through steady accumulation, rather than reacting to short-term market movements.
Justin Sun, founder of the Tron blockchain, publicly endorsed the strategy, responding to the announcement on social media with the message "Keep Going." This signal of confidence comes despite an ongoing, but currently paused, lawsuit involving Sun and the U.S. Securities and Exchange Commission (SEC).
The treasury expansion occurred against a backdrop of broader market weakness, with the total cryptocurrency market cap dropping 8% in a 24-hour period. Despite this, TRX has shown relative resilience, declining only 1.3% year-to-date compared to Bitcoin's nearly 19% drop. Following the announcement, TRX price saw a modest recovery of about 0.85%, trading around $0.2785, though trading volume saw mixed signals with one report noting a 25% drop to $522 million and another citing a 16% rise to $887 million.