Cryptocurrency services platform Nexo has officially relaunched its digital asset offerings in the United States, marking its return more than three years after exiting the market due to regulatory conflicts. The company announced on Monday that it has rolled out a suite of services through a partnership with U.S.-based digital asset platform Bakkt, which will provide the trading infrastructure.
Nexo withdrew from the U.S. in late 2022 after what it described as a "dead end" in negotiations with state and federal regulators, primarily concerning its "Crypto Earn" interest-bearing product. The company stated at the time that it could no longer operate in an "impossible environment" following multiple enforcement actions from regulators in California and New York. This culminated in a $45 million settlement with the SEC in January 2023 over the unregistered offering of its interest-bearing crypto rewards program, plus an additional $22.5 million multi-state securities settlement.
The relaunch follows a "period of deliberate recalibration" and is underpinned by what Nexo cites as improved regulatory clarity for digital assets in the U.S. The company's U.S. product lineup now includes fixed and flexible yield programs, an integrated crypto exchange, crypto-backed credit lines, and a loyalty program. These services are offered through a compliant framework designed to support both retail and institutional clients, with fiat on- and off-ramps available via ACH and wire transfers.
Eleonor Genova, Nexo's Head of Communications, emphasized the compliant nature of the return, stating: "Nexo’s US offering is structured through partnerships with appropriately licensed US service providers. Certain services are made available via a third-party Securities and Exchange Commission-registered (SEC) investment adviser, which provides advisory services under applicable US securities laws." The new U.S. operations will be based in Florida.
Nexo first signaled its intent to return during an exclusive event in April 2025, which featured Donald Trump Jr. as a keynote speaker. The company now reports $11 billion in assets under management and claims to have processed $371 billion in global transactions to date. This U.S. re-entry is part of a broader global expansion that includes the acquisition of Argentina's Buenbit and sponsorships with the ATP Dallas Open and the Audi Revolut F1 Team.
The relaunch occurs against a backdrop of ongoing legislative efforts in Washington, such as the CLARITY Act, aimed at providing clearer regulatory frameworks for crypto, though these efforts have faced political stalemates.
