Bybit EU, the Vienna-based crypto-asset service provider operating under the EU's MiCAR framework, has been announced as the Lead Sponsor for Paris Blockchain Week 2026. The event is scheduled for April 15–16, 2026, at the Carrousel du Louvre in Paris, bringing together thousands of executives, investors, developers, and policymakers.
The sponsorship underscores Bybit's strategic shift from being primarily a trading platform toward becoming a comprehensive "new financial platform" that bridges digital assets with the traditional economy. The company aims to expand its services to include trading, custody, payments, and broader financial access.
Key Bybit executives, including Co-founder and CEO Ben Zhou, Country Manager for France Ambroise Helaine, and Chief Legal & Compliance Officer Robert Macdonald, will participate in the conference. Zhou will take the main stage, while Helaine and Macdonald will join panel discussions focusing on market development, institutional adoption, and the evolution of digital asset platforms.
Georg Harer, Co-CEO of Bybit EU, emphasized the event's importance, stating, "As the industry matures and regulatory clarity improves, the focus is shifting from trading cycles to the infrastructure being built around digital assets. Events like Paris Blockchain Week are where many of these conversations take shape."
Bybit EU's participation is bolstered by its authorization under the Markets in Crypto-Assets Regulation (MiCAR), allowing it to offer regulated services—including custody, exchange, and transfer of crypto-assets—across the European Economic Area. This regulatory standing positions the company as a key player in discussions about compliance, transparency, and investor protection in Europe's evolving digital asset landscape.
