The meme coin launchpad Pump.fun has partnered with payments infrastructure provider MoonPay to eliminate a major barrier to entry for users. The integration, announced on March 12, 2026, allows users to fund their Pump.fun accounts directly from any supported blockchain, including Bitcoin and Ethereum, without needing to hold Solana-based assets beforehand.
Previously, interacting with the Solana-native Pump.fun platform required users to first acquire SOL or other Solana assets, a process involving bridges or exchanges that often led to user drop-off. The new MoonPay Deposits feature automates the entire process. A user selects their asset and network, receives a deposit address, and MoonPay's backend automatically handles the swap, bridge, and routing. The converted balance arrives in the user's chosen asset on Solana seamlessly within the Pump.fun interface.
This move follows a November 2025 integration that enabled fiat purchases via credit card and mobile pay systems. Together, these integrations target two excluded user groups: those without any cryptocurrency and those whose holdings are on chains other than Solana.
The partnership arrives as Pump.fun itself reaches a significant milestone, having surpassed $1.08 billion in cumulative earnings since its 2024 launch, making it the first Solana-based platform to achieve this. The platform earned $98.3 million in 2026 alone, following $664 million in 2025.
Concurrently, evidence suggests Pump.fun is preparing for a broader, multi-chain future. Public records show the platform has registered subdomains for Ethereum, Base, BSC, and Monad. Furthermore, Pump.fun removed "Solana" from its location tag on its X profile, signaling a potential shift away from an exclusive Solana identity. The platform has also been actively expanding its product, recently acquiring the cross-chain trading terminal Vyper and integrating tokens from rival Solana launchpads.
A key limitation of the MoonPay integration is its current unavailability in several major jurisdictions, including New York, the United Kingdom, and the European Economic Area, due to regulatory constraints, which tempers its immediate global impact.
Pump.fun continues its aggressive token buyback program, having repurchased approximately $323.4 million worth of its native PUMP tokens to date, reducing the circulating supply by 28.8%.
