Walmart-owned fintech platform OnePay has significantly expanded its cryptocurrency service, adding more than 13 new tokens since its launch in January 2026. The platform, which initially supported only Bitcoin (BTC) and Ethereum (ETH), now supports at least 15 cryptocurrencies, positioning itself as a direct competitor to established players like PayPal, Venmo, and Cash App in the race to bring digital assets to mainstream American consumers.
The expansion occurred in two key batches. In late March 2026, OnePay added 10 new tokens, including Solana (SOL), Cardano (ADA), Bitcoin Cash (BCH), and PAX Gold (PAXG). This first batch brought the total supported assets from two to twelve. On March 27, 2026, the platform followed up by integrating three additional tokens: SUI, Polygon (POL), and Arbitrum (ARB), bringing the total number of new additions to at least 13.
Ron Rojany, OnePay’s General Manager for Core App and Crypto, stated the company employs a "curated" strategy, prioritizing "assets that meet a high bar: demand, liquidity, regulatory clarity and long-term utility." He emphasized the focus is not on chasing trends but on offering assets that align with how customers use their money. The inclusion of PAX Gold, a token backed by physical gold, signals an appeal to conservative investors alongside crypto-native users, aligning with Walmart's broad consumer base.
OnePay's unique advantage lies in its ownership structure. As a platform majority-owned by Walmart—the largest U.S. retailer with $462.4 billion in U.S. net sales for fiscal year 2025—OnePay gains direct access to a massive, cost-conscious consumer demographic that traditional crypto exchanges like Coinbase and Kraken often struggle to reach. The app already ranks No. 5 among free finance apps on Apple's App Store, ahead of JPMorgan Chase and Robinhood.
The platform reports "strong engagement, particularly among customers who are newer to crypto," indicating it is successfully onboarding first-time crypto buyers rather than competing for existing traders. The crypto services are powered by Chicago-based infrastructure provider Zerohash, which handles the trading and settlement backend. This custodial model, similar to PayPal and Cash App, lowers the technical barrier for users but means assets cannot be transferred to external wallets.
This expansion is strategically timed, occurring during a period of "Extreme Fear" in the broader crypto market, as indicated by a Fear and Greed Index score of 8. This suggests a long-term commitment rather than a reaction to speculative bull market demand. The move also aligns with a supportive regulatory posture, as indicated by former SEC Chairman Paul Atkins' 2025 comments endorsing "superapp" platforms offering integrated financial services.
