Crypto.com has announced it will co-present the UFC Freedom 250 event on the White House grounds on June 14, 2026, coinciding with America's 250th birthday. As part of the partnership, the cryptocurrency exchange is creating a $1 million bonus pool to be paid out to selected fighters in its native CRO tokens.
With CRO trading above $0.068 at the time of the announcement, the bonus pool represents approximately 14.6 million CRO tokens. UFC President and CEO Dana White hailed the event, stating, "This is the most historic sporting event in history... Crypto.com is giving fighters the biggest bonus in UFC history, with $1 million on the line. The world will be watching on June 14."
The fight card is headlined by a bout between lightweight champion Ilia Topuria and interim champion Justin Gaethje. The event also marks the 10th anniversary of Crypto.com. Kris Marszalek, co-founder and CEO of Crypto.com, said, "I can think of no better way to celebrate the 10th anniversary of Crypto.com than by making history at the White House."
The partnership between Crypto.com and the UFC dates back to 2021, when the exchange became the organization's first Official Fight Kit Partner. The companies have also collaborated on UFC digital collectibles (NFTs). The announcement further highlights Crypto.com's existing alignment with Trump Media & Technology Group, involving crypto ETF offerings and CRO integrations across Truth Social and Truth+ platforms.
