On April 28, 2026, global digital asset exchange BitMart announced the launch of a 30-day Trade-to-Feed competition, offering up to $4.4 million USDT in trader rewards. The campaign coincides with BitMart's eighth anniversary and the strategic listing of $EAT (WYDE: End Hunger), which the exchange describes as the first 'cause coin' to list on a major centralized exchange.
Cause coins represent a new asset class where a portion of trading fees is directed to charitable grant-making infrastructure. BitMart positions itself at the forefront of this emerging category by pairing the $EAT listing with its largest-ever trading competition. The event runs from April 28 to May 28, 2026, and features three concurrent reward tracks, offering a total of 76,391 chances to win.
The Volume Leaderboard rewards up to 73 traders based on rank, with the first-place trader receiving as much as $2.2 million USDT (50% of the total prize pool). The Power Drop distributes 75,500 tickets worth $10 USDT each to any trader who completes $40 or more in $EAT spot volume, with tickets allocated proportionally to volume. The Lucky Drops component features up to 15 random USDT jackpots ranging from $5,000 to $100,000, awarded weekly and at the close of the campaign, with a cumulative pool of $435,000 if the $200 million volume cap is reached. Traders with $2,000 or more in $EAT spot volume qualify for these draws.
A Welcome Lucky Draw with a $5,000 USDT pool is also available for new participants who register and complete a $5 USDT spot trade in $EAT, with 803 winners across three tiers.
Charitable distributions from the competition flow through WYDE Association's two-pool allocation model. 50% of cause fees fund Feed the Children, a global hunger-relief organization active since 1979. The remaining 50% is allocated by $EAT token holders through community voting on the Hunger Network, a public directory of verified hunger-relief organizations. Token holders can direct funding to local food banks and partner organizations, giving $EAT its core utility of holder governance over real charitable allocation, recorded on-chain and publicly verifiable.
Chad Liang, EVP of BitMart, commented: "BitMart's eighth year is the right moment to put real weight behind a direction we believe in. Cause coins connect market activity to outcomes the world can see and measure. Listing $EAT and committing the largest competition in our history to it is how we mark this anniversary: by helping define what comes next, not just trading what already exists."
Aaron Rafferty, Co-Founder of WYDE, added: "BitMart didn't just list $EAT. They named a category. A global exchange recognizing cause coins as a strategic priority is a structural moment. Every dollar of organic volume in the Trade-to-Feed competition also funds meals. That is the proof point."
BitMart, founded in 2018, serves millions of users worldwide and ranks among the top exchanges on CoinGecko, offering over 1,700 trading pairs. $EAT was launched on Base on December 10, 2025, and has already crossed 25,000 meals funded. The WYDE Association is a Wyoming 501(c)(4) nonprofit operating the first Impact Exchange, with all distributions recorded on-chain.
