Investment management titan Vanguard has significantly expanded its position in Strive Asset Management, a prominent Bitcoin treasury company, reinforcing the accelerating convergence of traditional finance and digital assets. According to data from BitcoinTreasuries.NET, the Vanguard Total Stock Market Index Fund (VTSAX) added 269,200 shares of Strive ($ASST), worth approximately $3.2 million at current prices, lifting the fund’s total holdings to 1.98 million shares valued at around $23.7 million.
This move marks another milestone in Vanguard’s evolving stance on cryptocurrencies. As recently as early 2024, the firm staunchly refused to let clients trade spot Bitcoin ETFs under former CEO Tim Buckley. The landscape changed after Salim Ramji, a former BlackRock executive who helped launch the iShares Bitcoin Trust (IBIT), took the helm. Vanguard lifted its crypto ETF ban in late 2025 and has since been progressively building stakes in Bitcoin-focused enterprises. In April 2026, Vanguard disclosed a holding of 27.63 million Strive shares, and the latest purchase underscores a sustained commitment.
Joe Burnett, Director of Market Research at The Bitcoin Way, commented on the trend: “A massive portion of global capital is passive, simply chasing returns and copying how the market allocates capital. The world is beginning to own Bitcoin and not even know it.” Vanguard’s warming attitude was further highlighted in July 2026 when it posted a job opening for its first-ever Head of Digital Assets for Personal Wealth.
