Tesla raised prices on two Cybertruck models by up to 7% on Tuesday, while TSLA stock slipped 3.83% as investors weighed whether demand can support the higher tags. The Cybertruck Dual Motor All-Wheel Drive now costs $74,990, up from $69,990; the Premium All-Wheel Drive rose to $84,990 from $79,990; the Cyberbeast remained unchanged at $99,990.
Demand signals remain soft. Cox Automotive estimated Tesla sold just 3,519 Cybertrucks in Q1 2026, down about 45% year over year, and first-half U.S. sales came in at around 7,263 units. Full-year 2025 Cybertruck sales fell 48% to 20,237 units from 38,965 in 2024, still far below Elon Musk's stated goal of 250,000 units per year. Delivery windows have stretched, with the base Dual Motor Cybertruck not expected until 2027. Production at Giga Texas improved after Tesla obtained a temporary restraining order and retrieved critical tooling from supplier Angstrom Automotive Group.
Separately, TSLA has outperformed several major technology shares over the past month, gaining 12% against Nvidia's 3% and Alphabet's 8%. Tesla and SpaceX plan an initial $16.8 billion investment in the Terafab chip complex in Texas, expected to create at least 3,000 jobs, with earlier filings showing the project could expand to $119 billion. The planned 100-million-square-foot facility would manufacture, package, and test advanced logic and memory chips for Optimus robots, Cybercabs, SpaceX systems, and xAI data centers.
Tesla also plans to open its 1.7-million-square-foot Semi factory in Nevada on September 24, with annual capacity of up to 50,000 trucks. Publicly announced Semi orders total about 1,500 units, including 500 from Einride and 370 from WattEV. Citizens Bank reiterated a “Market Perform” rating after Nevada approved permits for up to 5,000 Tesla robotaxis.
