Bitcoin Suisse plans to eliminate up to 60 jobs in Switzerland, roughly half of its Swiss workforce, as part of a strategic restructuring aimed at accelerating international expansion. The Zug-based crypto firm currently employs about 120 people in Switzerland and has begun an employee consultation process that runs through September 20. The company said its headquarters will remain in Zug, which will continue to serve as the main center for wealth management.
The restructuring will move software development and back-office functions outside Switzerland. Bitcoin Suisse intends to close its development office in Copenhagen, expand operations in Bratislava, and establish a new hub in Vietnam, although the location, opening date, and planned workforce size for the Vietnam office have not been disclosed. The first departures are scheduled before the end of the year.
Management emphasized that the cuts are not tied to market conditions, but rather to cost optimization and increased use of artificial intelligence. The firm said it holds more than $3.7 billion in digital assets and recently secured licenses in Liechtenstein under MiCAR, as well as in Bermuda and Abu Dhabi. The changes support Bitcoin Suisse's transition from a local crypto broker to an international financial group serving private and institutional clients.