The AVA Foundation and Binance-backed crypto travel booking platform Travala announced AVA 3.0 on November 12, 2026, unveiling a Travala-first roadmap designed to deepen real-world utility for the AVA token.
The initiative builds on AVA 2.0 and focuses on travel products, transparent buybacks, and member value. The AVA Smart Program now has more than 180,000 members who lock AVA to save up to 13% on travel and access perks. Members can pay for discounted travel with AVA and receive rewards through the Travala AI Agent, which operates on the BNB Chain in collaboration with Binance Pay.
Key to the program is a monthly buyback mechanism. Each month, the AVA Foundation buys back AVA to replenish member giveback rewards, while Travala matches the buyback and locks its share in the AVA Strategic Reserve. The AVA Buyback Multiplier scales Travala’s match between 1x and 3x as AVA givebacks grow, creating a total monthly buyback potential of up to 4x AVA givebacks. To date, 5,604,414 AVA has been bought back by the Foundation, with 779,691.92 AVA, or 1.1% of circulating supply, permanently locked in Travala’s AVA Strategic Reserve. In total, 17.5% of AVA’s circulating supply is locked, with a long-term target of 30%.
Two upcoming launches were highlighted. Increased AVA lock levels for new Smart members are expected in November, while existing members keep their current locks and can use the new Smart Boost feature to increase their AVA locks and potential rewards. The AVA+ Partners launch is expected in Q1 2027, enabling partner projects to lock AVA so their tokens can be accepted as payment on Travala.
The Foundation is also exploring AI booking agents that recognize Smart membership tiers, curated travel deals available exclusively in AVA, and VIP travel concierge access based on AVA holdings. Travala co-founder and AVA Foundation lead contributor Steven Hipwell and Travala CEO Juan Otero said: “AVA is at its best when it’s used. AVA 3.0 isn’t about grand promises; it’s about evolving what already works.”
Travala, founded in 2017 and backed by industry giant Binance, offers more than 2.2 million properties across 230 countries, 600+ airlines, 50,000+ car rental locations, and 400,000+ activities globally, accepting over 100 cryptocurrencies alongside traditional payment methods.
