Walmart's fintech arm, OnePay, is planning to add Bitcoin (BTC) and Ether (ETH) trading and custody services to its mobile app by the end of 2025, as reported by CNBC on October 3. This move is part of OnePay's broader strategy to evolve into a U.S. "super app" akin to China's WeChat, competing with established players like PayPal, Venmo, and Cash App.
The integration will be enabled through a partnership with crypto settlement startup Zerohash, allowing users to hold BTC and ETH balances directly in the app. Customers will have the option to convert these cryptocurrencies into cash for use in purchases at Walmart stores or to pay down card balances, potentially shifting crypto from speculative assets to functional tools for everyday financial needs.
OnePay, already the fifth most downloaded free finance app in Apple's U.S. app store, is aggressively expanding its product suite, which includes yield savings accounts, credit and debit cards, buy now, pay later loans, and wireless plans. With Walmart's reach of approximately 150 million weekly shoppers, this rollout could significantly scale crypto accessibility and challenge fintech rivals that have long offered similar features.