Samsung Electronics has teamed up with Coinbase to provide over 75 million Galaxy device users in the United States with access to Coinbase's priority trading service, marking the largest single consumer distribution for Coinbase and Samsung's most significant crypto initiative to date.
The integration allows Galaxy owners to use Samsung Wallet to access Coinbase One, a subscription service that includes zero trading fees, increased staking rewards, and account protection for lost funds due to unauthorized access. Users can explore cryptocurrencies without downloading a separate app or moving funds across platforms.
Samsung Pay is also being linked to Coinbase accounts, enabling payments tied to crypto holdings, with crypto tools available alongside payment cards, transit passes, and IDs in Samsung Wallet.
"Our mission is to bring more than a billion people on chain, and that starts with meeting them where they already are: on their phones," said Shan Aggarwal, Chief Business Officer at Coinbase.
Drew Blackard, SVP of Mobile Product Management at Samsung Electronics America, added, "Samsung Wallet is a trusted tool to millions of Galaxy users, and we’re continually working to find creative ways to enhance the experience with added functionality."
The rollout begins in the U.S., with plans to expand internationally in the coming months, potentially reaching over one billion Galaxy users worldwide and bringing a significant influx of new mainstream investors to the crypto market.