MEXC, the global cryptocurrency exchange, has launched a major promotional event and released a report detailing the significant impact of its zero-fee trading strategy. The exchange announced a limited-time zero-cost borrowing event for its MEXC Loans service, running from January 27 to February 27, 2026. During this period, the borrowing interest rate for USDT and USDC loans is reduced from the standard 3.5% to 0%.
The service allows users to borrow against their crypto holdings without selling them. The platform has expanded the list of accepted collateral to include BTC, ETH, SOL, and XRP. Borrowed funds can be deployed across Spot trading, Futures trading, and Earn products. To participate, users must complete Primary KYC verification before the event concludes.
Simultaneously, MEXC released its 2025 Zero-Fee Strategy Annual Report, quantifying the effects of its fee-free model. The report states that the strategy saved users a total of $1.1 billion USDT in trading fees over the year. Data shows that 3.44 million users saved an average of $320 each, with the top single-user saving reaching $9 million.
The zero-fee approach, applied across 3,026 spot and 203 futures trading pairs, has driven substantial market share gains for the exchange. MEXC captured dominant shares in specific pairs, including 72% in PUMP/USDT and 59% in LINK/USDT. The strategy proved particularly effective for emerging assets and the tokenized real-world assets (RWA) narrative. MEXC secured leading market shares in tokenized equities like McDonald's (73%), Amazon (70%), and Meta (61%).
The report highlights that futures volume was anchored by mainstream assets, with BTC and ETH comprising 70% of the top 10 futures pairs. Meanwhile, emerging narratives surged, with pairs like BNB/USDC and SUI/USDC seeing volume increases of 110x and 83x, respectively. Since December 22, 2025, MEXC has expanded zero-fee coverage to all spot trading pairs.
MEXC frames these initiatives as core to its "MEXCmize, Zero-Fee, Infinite Opportunities" strategy, aimed at reducing friction, empowering users with financial flexibility, and establishing itself as a low-cost gateway with a wide asset selection.
