Meta has unveiled a suite of autonomous AI agents designed to handle business transactions and empower content creators, signaling a major push into AI-powered automation across its family of apps. At the Conversations conference in London, the company introduced a Business Agent that operates within Facebook Messenger, Instagram, and WhatsApp to schedule meetings, manage payments, and close deals independently, moving beyond scripted chatbots. Naomi Gleit, Meta’s head of product, told Reuters that the goal is for the agent to “complete the payment, to process the booking, to place the order,” marking a shift from rule-based automations. The tool vets sales leads, answers common questions, and escalates complex issues to human staff. It is initially free, with paid tiers planned. Simultaneously, Meta launched a Business Agent Platform that integrates with third-party services like Shopify, Zendesk, and Shopee, offering enterprise controls and analytics.
In a parallel rollout, Meta introduced an AI creator assistant on Facebook that provides personalized recommendations based on a creator’s content style, performance history, and audience engagement. The conversational tool answers questions such as “When should I post?” or “What are people saying in my community?” and surfaces actionable insights without manual dashboard analysis. It also helps brainstorm content ideas by analyzing trends and suggesting audio or cultural moments, reducing reliance on external tools. This assistant is now available to creators in the United States, Canada, and India, with further expansion planned.
Additionally, Meta is extending its AI translation feature for Facebook Reels to include Arabic, Bahasa Indonesian, French, Thai, and Vietnamese, automatically translating audio while preserving the creator’s tone and offering lip-sync capabilities. Over half a billion users already watch AI-translated videos weekly. These moves come as Meta pours billions into AI infrastructure, including a ~$13 billion data center campus in Texas and a raised 2026 capex forecast of $115–$145 billion, almost entirely for AI data centers. The new business agent is available globally starting today.
