Nike is heading into its fiscal first-quarter 2027 earnings report on October 1 under heavy scrutiny, with shares trading near $36 and close to the 52-week low of $35.22. The stock has fallen about 44% in 2026 and is roughly 53% below its year-ago peak.
Jefferies analyst Randal Konik reiterated a Buy rating and a $75 price target, implying the stock could more than double. Konik forecasts adjusted EPS of $0.48 and revenue of $11.5 billion, above Wall Street’s $0.44 and $11.3 billion estimates. He expects stabilization in North America and wholesale, better inventory positioning, and expense management to push EBIT margin to 7.6% from 7.1%. Konik sees the November 16–17 investor day, where new CFO David Denton is expected to issue fresh guidance, as the bigger catalyst.
Other analysts are more cautious. Piper Sandler cut its price target to $38 from $45 and kept a Neutral rating, modeling a 3% sales decline and EPS of $0.37. Deutsche Bank trimmed its target to $37 from $45, citing weak China demand and margin pressure. Evercore ISI warned that some retailers may have pulled back or canceled Spring 2027 orders, raising the risk of a lower second-half outlook.
Ratings remain split. BofA Securities downgraded Nike to Underperform with a $30 target, while BTIG raised its target to $55 and kept a Buy rating. Goldman Sachs cut to $38, Stifel trimmed to $40, and StoneX started at Hold. Nike was removed from the S&P 100 on September 21, and there is chatter its Dow Jones Industrial Average spot could be next. Meanwhile, Kylian Mbappé ended his Nike deal to join On Holding, and Dick’s Sporting Goods cited heavy Nike discounting as a drag.
Last quarter Nike posted revenue of $10.97 billion, down about 1% year over year, with EPS of $0.20 beating estimates of $0.11. The company recently replaced its CFO, which could keep guidance cautious until the November investor event.
