Nexo Debuts Crypto Card in Argentina, Appoints Andres Ondarra as General Manager

2 hour ago 2 sources neutral

Key takeaways:

  • Nexo’s spend-without-selling feature could reduce sell-side pressure, encouraging longer-term crypto holding behavior.
  • Argentina’s $94B crypto volume signals robust lending demand, potentially boosting Nexo token utility and market share.
  • Wall Street hire signals institutional push, but regulatory volatility threatens long-term crypto adoption stickiness.

Nexo, a leading digital asset wealth platform, has officially launched its Nexo Card in Argentina alongside the appointment of Andres Ondarra as the new General Manager for Nexo Argentina. The dual announcement signals a major push in the Latin American market, where Argentina is the second-largest crypto transaction hub after Brazil, having processed nearly $94 billion in digital asset volumes over three years.

The Nexo Card lets users spend their digital assets in debit mode or borrow against them as collateral in credit mode without selling their holdings, with instant switching between modes via a single interface. New users earn 10% cashback on their first transfer, plus milestone rewards totaling up to $450 distributed over the first three months. Additionally, cardholders receive 13% annual interest on idle balances held in the app, paid daily.

Andres Ondarra, who brings over 25 years of experience across Wall Street investment banking, fintech, and crypto, will lead Nexo's operations in Argentina from August 1. He succeeds Federico Ogue and will focus on client growth, local infrastructure, and deepening sports partnerships—including Nexo's collaboration with the Argentine Football Association (AFA). The Nexo Card has already gained international recognition from the FinTech Breakthrough Awards, PAY360 Awards, and Digital Banker Awards.

Ondarra emphasized that the product is built for users who want to live on their wealth rather than just hold it, allowing spending, borrowing, and earning all without selling assets. Buenos Aires is being positioned as Nexo's primary Latin American hub, reinforcing the company's commitment to embedding digital wealth tools into everyday finance.

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